When deciding on a fishing lure, it is important to factor in things such as season, weather, time of day, fish species, and the environment. What works in one place may not work in another. Different lures will attract different fish. Consider the fish type you want to catch and what they feed on. You want the lure you use to mimic the fish's feeding preferences.
Lure size will heavily depend on your fishing location, whether it be a pond, lake, river, shore, or sea. For example, bigger ocean fish prefer larger fishing lures, but in small creeks or ponds, the fish are smaller and prefer smaller lures to match. Seasonal weather can change the environment and impact the lure size you need to use, and that small creek or pond may swell into a strong river or lake during winter. It is important to choose a lure that matches the fish and environment it lives in for the best results.
Lure colour and time of day are especially important. The general rule is that on brighter days, brighter lure colours are best, and on darker days, darker colours are best. Bright-coloured lures are also best for muddy bottoms, and natural colours work best in clear water.
If you're unsure which fishing lure you're after, contact us or visit our friendly team in-store for recommendations and advice.